Knowing the different types of buyers helps us determine how we market our properties!

It's the confidence of the economic future of the buyers that help us determine what will drive certain real estate markets and their future values.

YUPPIES:

• Young-Urban-Professional. These are people in urban areas who are trendy, talk on their cell phones, use their PDAs or laptops, drink Starbucks, wear designer clothes and drive fancy cars. They found the areas that were affordable, then picked up that it was "hip" to live in these areas of the city and so they gentrify it. When we say gentifry we mean to make it unaffordable for anyone to live except the Yuppies;) The Yuppies help drive the market in the upscale downtown core.

DINKS

• Dual-Income-No-Kids. A household in which there are two incomes and no children. DINK households have more disposable income because they don't have the added expenses that come with children therefore are the target markets for luxury items such as expensive cars, vacations and help drive the higher end loft and condo markets.

DINS

• Dual-Income-No-Sex. The DINS replaced the Yuppies and the DINKS. This is the working couples with no time or energy for anything except work. FYI: A recent US survey estimated that 1 out of 3 working couples struggle with problems associated with low sexual desire. We find the DINS are also driving the upscale Vancouver loft and condo market typically in the busy downtown core.

DEWKS

• Dual-Employed-with-Kids. Family households in which there are children and both partners earn an income. Not typically the market we will target for selling a funky open concept loft. Marketing targets are for toys, children's clothes and other child related goods and services. Contrast this with "DINKS". The DEWKS will not tend to drive the loft and condo market but will drive the townhome and housing market.

MUPPIES - OPALS - SUPPIES

• Mature Up-Sscale Post Professionals - Older People With Active Lifestyles - Senior Urban Professionals
  Between the age of 60 and 80 you now have the time to do those things that we were too "busy" to do before. This age group spans "middle age" with "elders" and some now use the word "Melder" to best describe this new group. These people are driving the secondary market and have the money to spend. This group is not the excpected "out of downtown" target market. They're also looking for the excitement of the downtown Vancouver, the seawall, the shopping, the convenience of being able to walk to all the amenities and enjoy the low maintenance condo lifestyle.